Following the official announcement of Saudi as the host country for the FIFA World Cup™ 2034 today, Saudi, Welcome to Arabia, the official destination brand of the Saudi Tourism Authority (STA), is thrilled to welcome football fans from around the globe to experience the warm hospitality and vibrant culture of the Heart of Arabia.

    "We are incredibly excited to host the world's largest sporting event," says Saudi Tourism Authority CEO, Fahd Hamidaddin. "Saudi welcomed over 100 million visitors in 2023, and we are the fastest-growing tourism destination in the G20. As the Heart of Arabia, we are eager to welcome visitors to experience our beautiful country, and the breadth of its wonders – from the mountains of Aseer, to the shimmering waters of the Saudi Red Sea, the vast dunes, our human and natural heritage will dazzle and inspire. Our dynamic tourism sector ensures visitors have a seamless experience across all touchpoints, and we invite the world to experience the magic of Saudi now. Whether seeking adrenaline, culture or relaxation, a visit in advance of the World Cup will offer a taste of Saudi, and our famed hospitality, where, with hearts open, we invite everyone to experience the warmest of Saudi welcomes."

    The FIFA World Cup™ 2034 will be the first time the 48-team tournament will be hosted by a single country. Saudi's host cities include Riyadh, blending modern entertainment with historic treasures at Diriyah; Jeddah, showcasing the glimmering Red Sea and Al Balad, Historic Jeddah's charm; Al Khobar, featuring serene beaches and cultural landmarks; Abha, with its lush landscapes and adventure activities; and NEOM, with its futuristic innovations. All of the host cities are set to captivate football fans with state-of-the-art stadiums, world-class amenities, vibrant fan festivals, and a diverse array of cultural experiences.