On November 5, the seventh China International Import Expo (CIIE) opened with Pigeon, a leader in maternal and infant products, celebrating its 70-year commitment to mother and baby care under the theme "The Science of Love Verified". The company showcased advancements in baby feeding technology and care solutions to support the growth of China's maternal and infant care industry.

This year, Pigeon introduced the Chinese market to its Pigeon Nipple 3S Model, a baby feeding product technology designed to mimic natural feeding. At the CIIE, the company also unveiled an interactive installation that allows visitors to explore the technology behind this innovation.

The expo also marked the launch of Pigeon's Maternal and Infant Skin Care Research Center in China. Addressing the unique challenges of child-rearing in China, Pigeon opened its first international research facility in Shanghai in 2017, dedicated to local independent research and development.